Bluetooth Marketing proof of concept - front

Bluetooth Marketing – The making of a proof of concept

Ok so the other day I was thinking about the wedding of Britain’s Prince William and his wife Kate and how once could monetize such a large event. After all, a wedding like this attracts hundreds of thousands of visitors to where every it happens. In this case authorities expected a crowd of around 600,000 read more »

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How A Murder Witnessed By 38 People Became A Testimonial Of Mass Marketing

FOR IMMEDIATE RELEASE How A Murder Witnessed By 38 People Became A Testimonial Of Mass Marketing Forty somewhat years ago the murder on a young New York City woman was witnessed by many but reported by none. Now decades later the lesson learned is not one of shame, regret or remorse. It has become one read more »

How sales letters work - Write sales letters that sell

A prospect mind map – How a sales letter SHOULD work

Take your prospects doubts and skepticism away step by step! You want to systematically take away any objections or concerns that your prospects may have. To buy your product that is. In this package you will find around 30 of the most used sales techniques used by ‘gurus’. All of them explained. Because in the read more »

Copy writing - biography - third person

Don’t Be A Douchebag – Read This!

How do you present yourself on your website? What do you put in the ‘About’ section? How to get credibility with your prospects? Well first off, nobody likes a ‘mister knows it all’. This means that if you choose to sum up your accomplishments on your website or sales letter for example, you will be read more »

Scarcity principle

I’ll Probably Leave This Up For 24hrs Only – After That It Will Be Gone

We have all seen it, lines like “Only 22 copies left! Hurry up before they’re gone!” or “Only available for a limited amount of time!” A lot of times the marketers that put up those phrases are not really limiting sales and are thus deceiving their prospects. The principal of scarcity however, is a real read more »